You turned your idea into an online business.
Congratulations!
Whether it’s with digital courses, a membership community, a shop selling your creations or an unlimited range of possibilities, you’re up and running.
You have students, members, clients or customers. It’s all happening, you’re making sales.
WHAHOO! You’re getting to share your passion with others.
To make this all work you’re also investing your time and money getting noticed in a digital world. Not necessarily your passion, but work you know is necessary.
You’ve got an audience; followers on social media like Instagram, Facebook, and Pinterest. And looking for more with Facebook ads or a YouTube channel. On top of that you’re juggling a website, an email list, a blog and possibly even a podcast.
Now you're ready to grow
All that activity in your digital platforms must be able to tell you something about what’s working and what’s not, right? Well, sort of.
Your data is buried in menus items like Analytics or Dashboards. So you dig and discover them. Once you do, you find the numbers are labeled with terms you may not understand, graphs that don’t matter or worse yet, filled with zeros.
If you could just transform those numbers into the story of your customer’s journey you’d have the key to growing your business. But now you’re getting even further away from spending time on your passion. And you’re expected to do more on top of already peddling as fast as you can just to keep things as they are.
It's time to get more leads and sales.
Invest your marketing time and money on what matters.
Your success relies on truly understanding your customer’s journey
– how they find you, grow to adore you, and
ultimately purchase from you.
Once understood, you’ll know exactly where to put your time, energy and money to get more leads and sales.
That’s when your business can sore to new heights!
With some planning, you can turn that chaos of confusing data – scattered all over your platforms and hidden deep inside menu clicks – into a captivating story about your customer’s journey. Then your marketing can finally reach its full potential.
I help you untangle the jumble and uncover opportunities for growth so you don’t need to earn a Ph.D. in Nerdalytics to be wildly successful.
Take the next step.
SloWoJo helps you find the stories in your numbers
Deciding where to invest in marketing takes better information than the basic out-of-the-box stats that your tech platforms spit out. That will answer questions like:
How many likes did I get?
Are my leads growing?
Answers to deeper questions are what’s really needed to discover your next step. Time to listen to your customer’s story and get answers to questions like:
Am I getting enough new leads to stay ahead of the game?
Are my customers interested in what I really want them to buy?
Which marketing tactics are working and which aren’t?
Don't let shiny charts and graphs distract you.
SloWoJo can turn your out-of-the-box analytics into cohesive customer stories you can really act on
SloWoJo can turn your
out-of-the-box analytics into
cohesive customer stories you can really act on
Here's some examples of what I'm talkin' about.
Generating Leads
Generating Leads
(aka new potential customers)
Out of the Box
Customer Relationship Tools (Constant Contact, MailChimp, etc.) show nifty numbers like
How many new email subscribers did I get last week?
How many people filled out my sign-up form?
The Stories that Matter
The basics are important. You need to watch those numbers. But you also need to know what you’re doing to make those numbers change.
So along with the basics, some examples of the stories SloWoJo can help you find in your data are:
Are my subscribers reading what I’m sending them?
Am I getting subscribers who actually buy my stuff?
How long from subscriber signup until they actually buy something?
Keeping People Interested
Keeping People Interested
(aka Engagement)
Out of the Box
Social Media Platforms (Facebook, Pinterest, Instagram) show things like
How many people saw my post?
How many people liked my post?
How many people clicked on my ad?
The Stories that Matter
It’s exciting seeing lots of reaction to your passion.
Getting your name out there is important. But high numbers of impressions or click throughs don’t necessarily turn into more leads or sales.
Digging a layer deeper can really make a difference. Some examples of the stories we can find together are:
Lots of people liked my posts, but how many actually turned into leads?
How did my leads find me?
Which topics are leads most attracted to?
Making the Sale
Making the Sale
(aka Conversions)
Out of the Box
All your tech platforms (Facebook, Pinterest, Google, etc.) say they can measure your sales conversions.
Instead, most are blank, filled with zeros or don’t match your bank account.
eCommerce and Analytics platforms can tell you a lot about what your customers are doing. But, what they don’t do without some smart planning is tell you what all it means.
There is no magic spell they can weave to give you that information without your planning and input.
The Stories that Matter
Understanding your customer’s journey is the magic bullet to growing your business.
Connecting the dots from lead generation to engagement to conversion is just darn hard to do because of all the moving pieces.
Matching your technology strategy to your marketing strategy goes a long way to connecting those dots. We turn that jumble data across your platforms into a clear, cohesive message you can act on.
Together we get your technology to work for you,
….and not the other way around.
It's time to make it happen
Three simple steps to finding your customers' story
We’ll chat and I’ll discover your needs. Then we can decide if there’s a fit to find what you’re looking for.
We’ll chat and I’ll discover your needs. Then we can decide if there’s a fit to find what you’re looking for.
We’ll dig into your business model and tech. Then we’ll match that with your top priorities and I’ll give you a plan to help you grow.
We’ll determine what changes you need to make – such as to your website to collect the best data – and what reports can give you the information you need at a glance.
We’ll dig into your business model and tech. Then we’ll match that with your top priorities and I’ll give you a plan to help you grow.
We’ll determine what changes you need to make – such as to your website to collect the best data – and what reports can give you the information you need at a glance.
With your plan in hand,
• you can implement it yourself,
• ask a friend to help,
• have SloWoJo make it happen.
With your plan in hand,
• you can implement it yourself,
• ask a friend to help,
• have SloWoJo make it happen.